PlayShifu to ramp up Indian mfg capacity to boost toy export

Hyderabad: PlayShifu, one of the leading Indian early learning toy company announced on Friday that it will be boosting its Indian manufacturing capacity for in-house consumption as well as exports. Earlier this year the company has raised $17 million through series B funding.

With this ramp up in manufacturing, the brand aims to contribute to the 'Toyconomy' of the nation which is in line with the push from the government of India. Besides meeting local demand, company's India manufacturing is already exporting to international markets which include the US, UK, Canada, Japan and certain regions in the EU.

The company currently has two product lines - Orboot and Plugo selling in India. Orboot globes were introduced in the Indian market in 2017, and have since been manufactured here in India and exported in order to meet international demand.

With a current capacity of 10,000 units per month of Orboot from India, the company is planning to scale up to 20,000 units per month.

There has been a significant demand for Plugo both in the national and international markets, and keeping the need for exports in sight, the brand aims to reach a capacity of producing 30,000 units per month from the Indian manufacturing facility.

Dinesh Advani, Co-founder, PlayShifu said: "We take pride in being an Indian early learning toy brand that not only manufactures in India but is winning hearts across over 35 international markets and growing. To take the initiative further and to contribute to the government push for Toyconomy in the nation, we are planning to scale up the manufacturing of our existing product lines in India. Adding to it, we are also planning to introduce Tacto into the Indian market later this year."